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New Multimedia SIG logo

Sat, 2006-01-28 16:05 — huc
we don't need a logo
47% (14 votes)
intresting idea but needs help
3% (1 vote)
go back to the drawing board
0% (0 votes)
It's a keeper, run with it
0% (0 votes)
Total voters: 30

Comments

Sat, 2005-12-17 09:42 — huc

About the Logo

As you can see, in conjunction with the new domain (macintechsig.org)and the new website, it seemed a new logo was needed.

After all, what's the sense of having a neato community oriented website if we can't have a logo cool

In coming up with this logo my thoughts were:

  • keep it simple - our name really is our logo
  • do it quick - it's a freebie so don't burn a lot of time but it shouldn't suck
  • should integrate the macintech name since it's our parent group
  • needs to communicate a bit of the things we work with, music, movies, pictures, etc.

With that in mind I drew up piece of film for the < cmd >l, a music note for the d and camera shutter for the center of the a. While the camera shutter isn't really digital, it does convey the idea that we deal with pictures and it's a recognizable icon in that regard.

While the logo doesn't cover everything, it covers enough to give folks a flavor which I think is all that's needed.

To get an idea of how the logo can be used, visit Our Online Store. The plan is to offer up the logo wear items with different colors but our store is just getting started and there's room to grow!

cheers
Huc
Brian Huculak

Fri, 2006-02-03 17:37 — Daniel Ross

Love it!

I think its a great logo kind of states what we do and some of the topics we might cover just in its looks! I'm curious as to how long it took to assemble?

Mon, 2006-02-06 09:06 — huc

How long?

How Long?

Wow, that's a loaded question cool

I can't put a specific number of hours,days, or weeks to it since the idea for a logo has been simmering in what's left of my brain for a year or more. When I started working on this new website, there just seemed a huge hole that really bugged me. I had always thought there needed to be something related to our name and a camera iris was always one image that felt right, even last year.

The 'inspiration' for the final logo (i.e. this version) came reasonably quickly -- I was in bed and couldn't sleep 'cos the problem was in my head. So at about 11 pm I went back to my G5 tower and started playing around. I doodled a bit and looked at countless images and reference/design books for inspiration on how letters might be stylized. At about 3 a.m. I had enough in place to feel the concept was solid.

The next day was spent drawing out the details and tweaking things. That part was reasonably easy since I already knew what I wanted to draw. It took considerable tweaking and refining to work out details as I started to see how it looked on various products and at various sizes or in different colors. That in turn sent me back to refine small things in the logo like letter spacing, line weight used for graphics like the Iris or Film Strip, and whether elements should have drop shadows, etc.. Then I had to go back and refine it again when I worked out the splash screen for the website (visible when not logged in) which in turn made me rethink some subtle details and revamp products in the store to see what the implications were. The changes were positive.

Then of course there was the detailed graphics for the notebooks and postcards that were based on the logo. That was about a week in design development. While the logo didn't change, all the related stuff needed a lot of thought and tweaking.

Generally -- the idea came quickly (whatever that means) and it felt solid right away (again, what right away means is relative in terms of time).

Sorry for the long post but your question is a loaded one with no simple answer smile I didn't run the clock on this one but I'd ball park there's about a month's worth of work overall. Or, put another way, a few thousand dollars worth of design fees if it has been done for a client.

Hope that makes sense
Brian