Once you build a great app, you want everyone to know about it. However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts. Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership. Get helpful tips and resources on marketing your apps the right way from the App Store Resource Center.

USA Today reviewer Edward C. Baig describes his experience using the first Multi-Touch digital textbooks published for the iBooks 2 for iPad app, noting that they are “engaging in ways that were simply not possible with the textbooks I grew up with.” Baig likes the portability, updatability, and low pricing of iBooks 2 digital textbooks and touts specific features like instant search, highlighting, bookmarking, and interactive graphics. Writes Baig, “It’s better to see an animated tour of the genome in E.O. Wilson’s Life on Earth than just to read about it. ”

Learn about the fonts included with OS X Lion.

If you want to switch to a different backup drive, use this article to learn how to transfer your existing Time Machine backups to the new backup drive, and then use it for regular Time Machine backups.

Learn how to create and deploy a recovery key for use with FileVault 2 in order to recover encrypted data after a lost user password, in this advanced article.

Bloomberg’s Peter Burrows reports that Apple is making rapid headway selling into corporations — especially financial services and pharmaceutical firms. Burrows writes that Apple’s corporate sales are being driven chiefly by iPad, which “has become a standard business tool.” The article quotes Matt Wallach, co-founder of Veeva Systems, who says: “I’ve seen a lot of devices come and go over the years. Nothing touches the speed of adoption of the iPad.”

In Mac OS X v10.6.8 and OS X Lion v10.7 through 10.7.2, delays may occur when joining to or authenticating users against an Active Directory domain that ends in ".local".

In order for OS X Lion clients to be able to bind to Active Directory when read-only domain controllers are present, you should update the clients to OS X Lion v10.7.3 or later.

Digital camera RAW formats retain more image information than JPEGs and can produce better results when used with imaging applications such as Aperture and iPhoto. OS X Lion provides system-level support for digital camera RAW formats from the following cameras.

The OS X Lion v10.7.3 Update is recommended for all OS X Lion users and includes general operating system fixes that improve the stability, compatibility, and security of your Mac.

This document describes the security content of OS X Lion v10.7.3 and Security Update 2012-001, which can be downloaded and installed via Software Update preferences, or from Apple Downloads.

Turn-based gaming adds another level of excitement to Game Center on iOS 5. We’ve recently increased the data size for turn-based matches from 4 kb to 64 kb, so you can take the fun to another level with more sophisticated gaming scenarios. Learn more about turn-based matches in Game Center.

The Finder in OS X Lion provides you access to your files and folders. Learn about Finder, how to get around in Finder, and how to find your files and folders using Finder.

Apple today released Final Cut Pro X version 10.0.3, a significant update to its revolutionary professional video editing application. Version 10.0.3 introduces Multicam Editing, which automatically syncs up to 64 angles of video and photos; advanced chroma keying for handling complex adjustments right in the app; and enhanced XML for a richer interchange with third-party apps and plug-ins that support the fast growing Final Cut Pro X ecosystem. It also includes a beta version of Broadcast Monitoring that supports Thunderbolt devices as well as PCIe cards. Final Cut Pro X version 10.0.3 is available from the Mac App Store for $299.99 (US) to new users, or as a free update for existing Final Cut Pro X customers.

StudioDaily’s Beth Marchant reports on “key features” delivered in Final Cut Pro version 10.0.3. Marchant interviews Radical Media CTO Evan Schechtman — an early adopter of Final Cut Pro X — who calls version 10.0.3 “an even bigger deal than the original release,” noting that his company is “ready to transition completely to Final Cut Pro X now that broadcast monitoring and multicam editing are in the mix.”

Learn how to set up a Mac for surround sound playback using DVD Player or iTunes.

Learn how to set up a Mac for surround sound playback using DVD Player or iTunes.

If you use Directory Utility to bind to an Active Directory domain where the Netbios name differs from the hostname, you may not be able to log in. If you make changes to the Active Directory configuration in Directory Utility you may notice that two Active Directory configuration files are created in /Library/Preferences/OpenDirectory/Configurations/ActiveDirectory.

You can now edit the default language for app metadata any time. If you have multiple apps, you have the added flexibility of managing metadata localizations for each individual app. Any localizations you add will be displayed automatically based on customers’ OS or iOS language settings. Otherwise, the default language you select will be displayed to all customers. Learn more in the latest iTunes Connect Developer Guide.

Digital cameras and camcorders allow you to capture memorable events. Learn how to import your photos and videos from your camera or camcorder.